{"product_id":"yamada-soo-idea-textbook","title":"Yamada Soo: Idea Textbook","description":"\u003cp\u003eDentsu-style \"Spinning Thinking\": The “Idea” Textbook. So Yamada, a planner at Dentsu, a famous Japanese advertising agency, presents the \"Dentsu-style Spinning 4 Thinking Modes\" for handling ideas at will. The author states that an \"idea\" is not a momentary flash of insight or sudden brilliance, but a new perspective aimed at a goal and task-solving, and introduces readers to the proper steps for generating ideas. Furthermore, using three sensational entries from the Media category at the 56th Cannes International Advertising Festival—where outstanding ideas gathered in one place—as examples, he reveals the secrets to turning ideas into reality.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 아이디어 교과서\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 야마다 소오\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 나남\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788930085861\u003c\/p\u003e","brand":"Yamada Soo","offers":[{"title":"Default Title","offer_id":54200484364652,"sku":"9788930085861","price":19.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000539644-7a6dfc23584c567af10e01924682eb5a36303a0f971dea539983db7d626d542b.jpg?v=1786866538","url":"https:\/\/checkout.kyobooks.com\/products\/yamada-soo-idea-textbook","provider":"KyoBooks","version":"1.0","type":"link"}