{"product_id":"song-gyun-seok-et-al-b2c-sales-basics-2018","title":"Song Gyun-seok et al.: B2C Sales Basics (2018)","description":"\u003cp\u003eThis is the 2018 revised edition of *Fundamentals of B2C Sales* by Sales Master Noh Jin-kyung. In collaboration with Professor Song Kyun-seok of Konkuk University, the content has been revised and supplemented to be more practical, systematic, and applicable in the field. It explains, in an easy and detailed manner, everything from basic knowledge and skills for B2C sales to customer response and presentation methods for different types of customers, and above all, the mindset and attitude that a true salesperson must adopt. Regardless of supply and demand, customers purchase the goods and services they need. Sales is not merely about waiting for such customers; it is an activity of discovering them, persuading them, and inducing them to make a purchase. Structured manuals and low prices alone are not enough. You must awaken and stimulate customers' dormant desires, reveal benefits they were unaware of, and enable them to be satisfied with their purchase and recommend it to others. Providing customers with hidden needs, rather than focusing on product specifications or price, is the true essence of sales.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e B2C영업 기초(2018)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 송균석 외\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 이담북스\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788926881880\u003c\/p\u003e","brand":"Song Gyun-seok et al.","offers":[{"title":"Default Title","offer_id":54195973194092,"sku":"9788926881880","price":23.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000509806-0109232bea2693d2857c53777f2ddda8e698db1f02ab0389ff3c753777701e00.jpg?v=1786727223","url":"https:\/\/checkout.kyobooks.com\/products\/song-gyun-seok-et-al-b2c-sales-basics-2018","provider":"KyoBooks","version":"1.0","type":"link"}