{"product_id":"richard-shell-negotiation-strategy","title":"Richard Shell: Negotiation Strategy","description":"\u003cp\u003eA book that guides readers on how to achieve better results in negotiations. *Negotiation Strategies* provides essential core knowledge necessary for negotiation. The term \"negotiation\" here refers to all actions taken to gain something, ranging from major events like corporate mergers and acquisitions to budget meetings for companies and organizations, and even trivial matters that occur at home. The author introduces six basic principles of negotiation—identifying negotiation styles, establishing challenging goals and high expectations, preparing authoritative standards and norms, building good relationships with the other party, identifying the other party's hidden interests and concerns, and possessing a \"negotiation hidden card\"—and then explains the process and strategies for becoming an effective negotiator in an easy-to-understand manner. Composed of 16 chapters across two parts, this book highlights the key points by providing a brief summary at the end of each chapter. Furthermore, it includes a \"checklist\" to allow readers to evaluate their current negotiation style regarding the factors that determine success, enabling them to quickly and efficiently identify and successfully implement methods suited to their style without getting lost.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 협상의 전략\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 리처드 셸\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 김영사\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788934922551\u003c\/p\u003e","brand":"Richard Shell","offers":[{"title":"Default Title","offer_id":54181916311916,"sku":"9788934922551","price":32.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000594214-88b2534b04bd98387d5286614c17b02f85775103583953d141b34c0f24d45d26.jpg?v=1786447680","url":"https:\/\/checkout.kyobooks.com\/products\/richard-shell-negotiation-strategy","provider":"KyoBooks","version":"1.0","type":"link"}