{"product_id":"park-heung-sik-reputation-management","title":"Park Heung-sik: Reputation Management","description":"\u003cp\u003eThis is a reputation age. Reputation is now highlighted not only as a corporate management strategy but as a means of personal reputation and survival. It affects corporate culture, sometimes it's a problem of leadership, and it'll become a part of crisis management. It's also a necessary item in corporate operations and is also linked to brand strategy. In the age of smart media and mobile and social networking services, reputations are becoming a key platform in marketing communication strategy. The book deals with the impact and importance of reputation and how to manage reputation as a management strategy. Using Big Data to help you manage your reputation effectively.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 평판 관리\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 박흥식\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 커뮤니케이션북스\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9791130446660\u003c\/p\u003e","brand":"Park Heung-sik","offers":[{"title":"Default Title","offer_id":54172343075180,"sku":"9791130446660","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000001684941-eaa8b43bc1cb15e0840997edec6d40dbdc873e2841751735102d7bfe0f0249f5.jpg?v=1786372151","url":"https:\/\/checkout.kyobooks.com\/products\/park-heung-sik-reputation-management","provider":"KyoBooks","version":"1.0","type":"link"}