{"product_id":"masato-hosoya-the-law-of-the-continuously-selling-brand-experience","title":"Masato Hosoya: The Law of the Continuously Selling Brand Experience","description":"\u003cp\u003eA brand that has a good experience will continue to consume, even if it's expensive, distant or unfamiliar. In these days of rapid digital conversion, many brands are being used and lost in short periods of time, but if you have good brand experience, you can quickly differentiate and establish identity, maintain long values and make people look for it repeatedly. The author, Somora Masato, who has provided branding services for the global brand of various industries, including giraffe beer, Nissan cars, and other industries, also focuses on the 'Band experience'. According to a survey of the consumers of the Longrun brand, most of them have experienced brands because of some external influence, such as family or friends, and that memory leads to repeated choice of brands. In other words, the brand experience that is stored in customer memory is to bring it back at the time of purchase and in some way encourage it. Soy, for example, who created a park that served as an interface between people and roads instead of a showroom selling products, design a self-respected memory and increase the loyalty of brands. In Ginja Sony Park people find their own way to use it, either sitting in the book or drinking coffee, and so on. And that space is soon transformed into a unique place within the city, which can't be replaced by individuals. If you remember the time spent in Long-ja Sony Park as a good experience, then your attachment to brands is shaped and eventually connected to the purchase of Sony products.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 계속 팔리는 브랜드 경험의 법칙\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 호소야 마사토\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 유엑스리뷰(UX REVIEW)\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9791192143897\u003c\/p\u003e","brand":"Masato Hosoya","offers":[{"title":"Default Title","offer_id":54197076689260,"sku":"9791192143897","price":41.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000201464962-94d671d50d4822b11b2aa8746d9704ccb971308272becaa87ede165914f908bf.jpg?v=1786734652","url":"https:\/\/checkout.kyobooks.com\/products\/masato-hosoya-the-law-of-the-continuously-selling-brand-experience","provider":"KyoBooks","version":"1.0","type":"link"}