{"product_id":"leonard-berry-et-al-crm-strategy","title":"Leonard Berry et al.: CRM strategy","description":"\u003cp\u003eSeries of Harvard Business Classics. The CRM strategy has 14 authors talking about the current era of Frostmer's and the change in customer concept and the response strategy of the company. C. K. One of the people, Prahalad, says that companies that use customer capabilities are successful, and Patricia Seybold advises us to understand customer scenarios. One of the people, Richard Chase, gives you a principle of service contact as shown by behavioral science, and two other people are re-cutting the relationship. The only other person to take a look at Chris Leger introduces a brand strategy using the brand-porto molecule.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e CRM 전략\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 레오나드 베리 외\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 21세기북스\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788950921927\u003c\/p\u003e","brand":"Leonard Berry et al.","offers":[{"title":"Default Title","offer_id":54200530600300,"sku":"9788950921927","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000707761-56b0dba42a96c6fb2a139a7d522ce3c1747b74f1f663fa9961c4dd7528a95fb5.jpg?v=1786867007","url":"https:\/\/checkout.kyobooks.com\/products\/leonard-berry-et-al-crm-strategy","provider":"KyoBooks","version":"1.0","type":"link"}