{"product_id":"kim-ki-chan-et-al-10-laws-of-marketing-philosophy-that-dominate-the-market","title":"Kim Ki-chan et al.: 10 Laws of Marketing Philosophy That Dominate the Market","description":"\u003cp\u003eThe \"Plassical Marketing\" principle that rules the market. The book introduces ten laws of marketing that help with corporate management, from narrow-point marketing to open customer wallets. The author claims marketing should be not just a tool of management but a philosophy of business. Business is people's business, management is people. The philosophy of marketing is the power to reform and improve society through marketing. This philosophy must be based on marketing, not easily to fall from outside threats, but to have a long competitive advantage in the market. The text, under this logic, gives us ten specific marketing laws that are philosophical. The ten laws of marketing philosophy, such as magic, invisible marketing, hope and experience values, the impression beyond imagination, customer value, discrimination, brand power, sensitive marketing, efficient customerization, ethics and truth, are all based on a central capacity. And especially throughout the book, marketing highlights that it's not money, but people.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 시장을 지배하는 마케팅 철학의 법칙 10\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 김기찬 외\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 가산출판사\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788988933787\u003c\/p\u003e","brand":"Kim Ki-chan et al.","offers":[{"title":"Default Title","offer_id":54196400226668,"sku":"9788988933787","price":18.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000001410826-76532a44015935fe5d164671ae192116cddc54bbd7efb1e45409784cb99f48b3.jpg?v=1786730859","url":"https:\/\/checkout.kyobooks.com\/products\/kim-ki-chan-et-al-10-laws-of-marketing-philosophy-that-dominate-the-market","provider":"KyoBooks","version":"1.0","type":"link"}