{"product_id":"kim-gwang-hyeop-childrens-advertising-issues-and-discussions-for-basic-understanding","title":"Kim Gwang-hyeop: Children's Advertising: Issues and Discussions for Basic Understanding","description":"\u003cp\u003eThe claim that children are vulnerable to the negative effects of our society and should be protected by its special attention and protection will all in some way be able to agree with us. But since children have the cognitive development and communication skills to fit their development, it is a beginning of special interest in their advertising that can show a different immersiveness in marketing messages than adults do in cognitive processing. Especially in this age of increasing variety and change in media and content available to children, providing appropriate communication messages to children is a big problem. The book deals with various issues and discussions related to TV's most studied children's ads. The discussion and discussion on this subject can provide basic information to help you understand child advertising. The book's content first describes the concept and definition of children and TV advertising and briefly introduces its characteristics. Later, we're introducing cognitive development and various advertising theories that can be used to understand the different aspects of child advertising, as well as the general characteristics of child ads, which are combined with the basics of understanding and understanding of them, from a more advanced stage in which the media's understanding is perfected. This gives readers hope to gain a basic understanding of the subject of child advertising.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 어린이 광고: 기초적인 이해를 위한 이슈와 논의\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 김광협\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 계명대학교출판부\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9791165161873\u003c\/p\u003e","brand":"Kim Gwang-hyeop","offers":[{"title":"Default Title","offer_id":54197088354668,"sku":"9791165161873","price":44.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000202823396-3f9c765f5f5322538023619e349cd6846ea268795dbb90d5e6dfba05645ee572.jpg?v=1786734757","url":"https:\/\/checkout.kyobooks.com\/products\/kim-gwang-hyeop-childrens-advertising-issues-and-discussions-for-basic-understanding","provider":"KyoBooks","version":"1.0","type":"link"}