{"product_id":"jo-taekwon-cho-tae-kwons-serving-the-nation-through-culture","title":"Jo Taekwon: Cho Tae-kwon's Serving the Nation Through Culture","description":"\u003cp\u003e*Cho Tae-kwon’s Serving the Nation Through Culture* is a book in which author Cho Tae-kwon, who has devoted the past 20 years entirely to the globalization of Korean cuisine, discusses the value, marketability, and ripple effects of Korean food. After inheriting the family business, Gwangjuyo Co., Ltd., Cho Tae-kwon came to understand ceramics, developed food and drinks to complement them, and established high-end restaurants to serve them. From developing Korea's first household ceramics and commercializing high-end Korean food to recreating premium traditional liquors and developing wallpaper that captures traditional imagery, the book demonstrates his ceaseless challenges and passion for the Korean food culture business, which was once a barren landscape. In this book, the author emphasizes that creating a new tradition by incorporating 5,000 years of Korean history into the cuisine is the shortcut to building a powerful national brand and becoming a cultural powerhouse.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 조태권의 문화보국\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 조태권\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 김영사\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788934956341\u003c\/p\u003e","brand":"Jo Taekwon","offers":[{"title":"Default Title","offer_id":54200496718188,"sku":"9788934956341","price":22.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000596291-b5e7e12917d45c09e619de5c345dac4cbc57c28bb0374c7f22d5433fd9597e3e.jpg?v=1786866649","url":"https:\/\/checkout.kyobooks.com\/products\/jo-taekwon-cho-tae-kwons-serving-the-nation-through-culture","provider":"KyoBooks","version":"1.0","type":"link"}