{"product_id":"jo-tae-yeol-the-power-of-self-respect-and-principles","title":"Jo Tae-yeol: The Power of Self-Respect and Principles","description":"\u003cp\u003eCho Tae-youl, former Ambassador to the United Nations, has published *The Power of Pride and Principles*, based on his experiences in the field of trade diplomacy spanning the first 30 years of his diplomatic career. At a time when a more systematic and strategic approach to trade diplomacy is required, this book holds great significance in that it shares the experiences of the author, who was active as the nation's top trade expert during the 1980s through 2000s—a period marked by severe trade friction—serving as Director General of the Regional Trade Bureau at the Ministry of Foreign Affairs, Deputy Permanent Mission to the Permanent Mission to Geneva, and Assistant Minister for Trade Negotiations. The author, also well-known as the son of the Cheongnokpa poet Cho Ji-hoon, has captured not only the actual remarks exchanged at negotiations but also the atmosphere of the time in his elegant prose, allowing readers to feel a vivid sense of the scene. He records the stories of many fellow diplomats who struggled to protect national interests in the fierce diplomatic arena exactly as they were, and depicts the process of learning through experience that overcoming our society's \"great power complex\" and acting confidently according to principles is the only strength capable of protecting our pride and practical interests.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 자존과 원칙의 힘\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 조태열\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 나남\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788930040723\u003c\/p\u003e","brand":"Jo Tae-yeol","offers":[{"title":"Default Title","offer_id":54181908644204,"sku":"9788930040723","price":46.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000538982-1a70d406deafbcc84b35c4809368e12b58dcbab263c314dc5b6731a32fdb9f5d.jpg?v=1786447586","url":"https:\/\/checkout.kyobooks.com\/products\/jo-tae-yeol-the-power-of-self-respect-and-principles","provider":"KyoBooks","version":"1.0","type":"link"}