{"product_id":"hilip-kotler-et-al-marketing-strategies-for-the-healthcare-industry","title":"Hilip Kotler et al.: Marketing strategies for the healthcare industry","description":"\u003cp\u003eAs more and more hospitals have been appointed marketing managers, two things have been changed into marketing directors and marketing vice presidents. The website provides and tunes the marketing activities and resources. The vice president has been able to do this and cooperate with other hospitals for policy and strategic development. They also bring in the VOC, which is the customer management system for the board of directors and board meetings. At the time that the hospital started to assign marketing agents, it was claimed that the PR official was also marketing on the scene. The work of the director of the program was to create favorable coverage and defend the hospital against negatives. But the CEOs of the hospital found that there are groups of people who have a lot of different roles and skills in the media. The media (the editor, the journalist) are closely associated with the media with the training in communication technology. Often there is collaboration with government officials, and since then there has been a call from public officials. Meanwhile, marketing people get economic and social education and understand and analyze markets and consumer selection behaviors. Using the marketing tool that has been described in detail, the market provides a predictable data for the size and needs of a decided market, preferences, awareness and preparation of alternative proposals. And in a way that meets the task of the organization, we develop strategies and tactics to provide services to target markets.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 헬스케어 산업의 마케팅 전략\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e Hilip Kotler 외\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 라임하우스\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9791196278830\u003c\/p\u003e","brand":"Hilip Kotler et al.","offers":[{"title":"Default Title","offer_id":54172720824684,"sku":"9791196278830","price":73.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000001974297-1bb1c0f04653726e8767ece2d5118117a4f1d869c6f61481b7645f16694eadfa.jpg?v=1786372794","url":"https:\/\/checkout.kyobooks.com\/products\/hilip-kotler-et-al-marketing-strategies-for-the-healthcare-industry","provider":"KyoBooks","version":"1.0","type":"link"}