{"product_id":"eric-schmidt-et-al-how-google-works","title":"Eric Schmidt et al.: How Google Works","description":"\u003cp\u003eGoogle, the world's largest internet search service company. Google's innovations are captivating the world, including 1 billion Google Maps users, 80% of smartphones running Google Android, Google Glass (selected as Time's best invention), Gmail and Google Drive (which heralded the dawn of email-centric internet cloud services), and Chrome, an integrated web and mobile browser used by 700 million people within five years of its launch. What exactly is the power behind Google's ability to change the world? *How Google Works* chronicles the company's founding and growth from the perspective of the unique \"Google spirit,\" written by former CEO Eric Schmidt and former Senior Vice President Jonathan Rosenberg. From starting in a Stanford University dormitory to growing into a leading global enterprise employing 50,000 people across more than 40 countries, readers can gain a comprehensive overview of Google's history and spirit. The keywords of this book, and the concepts Google prioritizes most, are \"expertise and creativity.\" These serve as Google's hiring criteria and the reason it provides a free and open work environment. Furthermore, Google disregards market research and marketing management, betting solely on technological innovation. Their goal is not merely to beat competitors, but to achieve true innovation. Accordingly, they demonstrate their culture, strategy, communication, and innovation through Google's diverse and core slogans, such as \"Shoot for the Moon!\", \"Open as default,\" and \"Mobile first.\"\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 구글은 어떻게 일하는가\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e 에릭 슈미트 외\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 김영사\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788934969006\u003c\/p\u003e","brand":"Eric Schmidt et al.","offers":[{"title":"Default Title","offer_id":54181918245228,"sku":"9788934969006","price":30.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000596995-73e0906dd207245bc6ce05bac76cc22f2ec710ad2ac36c47b40b82512c2a8970.jpg?v=1786447690","url":"https:\/\/checkout.kyobooks.com\/products\/eric-schmidt-et-al-how-google-works","provider":"KyoBooks","version":"1.0","type":"link"}