{"product_id":"barrie-gunter-understanding-elderly-consumers","title":"BARRIE GUNTER: Understanding Elderly Consumers","description":"\u003cp\u003eThe understanding of older consumers is to provide students in consumer science, marketing, advertising, media, social psychology, and the elderly consumer's lifestyle and leisure, interest in the media, awareness of advertising and preference for shopping. To understand the elderly consumer deeply, it looks at the theory of aging, the demographic aspect of the elderly, and highlights the old consumer and consumer market as a foreign group. The details of the market include profound discussions about how to understand and approach the elderly, negative stereotypes of social myth about the elderly and the elderly; and the importance and effect of advertising to the elderly as consumers. Finally, the need for visual change in marketing for the future change in senior consumers.\u003c\/p\u003e\n\u003c!-- kyobooks-enrichment: english summary above, importer facts below --\u003e\n\u003cp\u003e\u003cstrong\u003eKorean title:\u003c\/strong\u003e 노인 소비자의 이해\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean author:\u003c\/strong\u003e BARRIE GUNTER\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKorean publisher:\u003c\/strong\u003e 시그마프레스\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eISBN-13:\u003c\/strong\u003e 9788958327752\u003c\/p\u003e","brand":"BARRIE GUNTER","offers":[{"title":"Default Title","offer_id":54200598528364,"sku":"9788958327752","price":33.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1002\/3911\/4604\/files\/kyobooks-S000000871714-ba85572f03c85a4679789e135005e645ea5a4fc16ba08d985ac369ce188e5f01.jpg?v=1786867679","url":"https:\/\/checkout.kyobooks.com\/products\/barrie-gunter-understanding-elderly-consumers","provider":"KyoBooks","version":"1.0","type":"link"}